In today’s business world, virtually every company, enterprise, and organization now has a website. Whether you are selling retail hard goods, soft goods, or services, you cannot maximize your business potential without one. Companies will spend many thousands of dollars on advertising, but their websites often look unprofessional, are not easily found using search engine searches, and do not convert visitors into customers.
But having a professional, graphically impressive content rich website that is easy to use and makes a visitor feel comfortable, you have the opportunity to make customers out of visitors.
Computer Training Directory training centers have Internet Marketing training courses . If you, or your company have a website, or are planning an upgrade, or a new website design, Computer Training Directory training centers Internet Marketing training courses will help you get the tools and experience right away to grow your business online. Both website designers and marketing professionals will benefit from these intensive full day courses.
Internet Marketing Fundamentals – One day course. Learn the basics of internet marketing including:
- Industry specific Internet marketing strategies
- Creating a online marketing mix
- Internet marketing tools
- Online marketing planning and implementation
- Website optimization for online marketing
- Website visitor conversion tracking, reporting,
analysis, ROI measurement
Search Engine Optimization (SEO) – One day course. In the long run, the best way to drive qualified traffic to your website from search engine search results. Learn the important elements of SEO and how to achieve high organic search rankings including:
- Competitor ranking analysis
- Determine all relevant search words
- Create winning Meta tags
- Optimize website files, file names, navigation
- Create optimized content copy
- Develop inbound links
Paid Per Click Search (PPC) Marketing - One day course. Also known as Pay For Position search, this is the first Internet marketing strategy to implement because of its quick results. Learn strategies to quickly implement PPC campaigns in Google, Yahoo!, and now MSN including:
- Competitor ranking and bidding analysis
- Determine all relevant search words
- Campaign setup
- Writing effective ads
- Create effective landing pages
- Conversion tracking and ROI analysis
Email Marketing - One day course. Your existing client and prospect email lists are some of your most important marketing assets. Learn how to grow it, manage it and profit from email campaigns including:
- Establish email campaign strategies
- Find sources of opt-in B2C and B2B lists
- Create effective subject line and creative copy
- Stay within the latest privacy laws, guidelines and codes
- Email campaign optimization to maximize deliverability and viewability
- Create or revise an e-newsletter
- Select email marketing suppliers
- Test and Measure email campaign results
Who Should Attend Computer Training Directory Internet Marketing Courses?
- Small to mid-size business owners who already have a functioning website but want to increase online revenue, leads, or conversions.
- New employees that need to get up to speed quickly on Internet marketing.
- Larger organization employees that want to learn more about digital marketing and understand how to conduct business online.
- Advertising agencies that want to learn more about the digital marketing space to provide better (and broader) service to their clients.
- Internet marketing managers responsible for driving results from the website sales.
Why Should You Attend the Internet Marketing Fast Start Training Courses?
- We focus on specific strategies and actions to improve your website’s
or email marketing program.
- You will see real-world examples and results from working websites,
not just general textbook knowledge.
- Our expertise comes from work as internet marketing managers,
product managers and consultants to some of the nation’s
top online businesses.
- We deliver the latest and best practices from our experience as well as
the latest testing, research and trends.
- We limit class size to 20 attendees in a learning conducive, air conditioned,
class room setting with ample opportunities to ask questions.
- We utilize case studies and lots of examples to help you understand and learn.
- If previously authorized, we will analyze your website, PPC and email campaigns in class and provide specific optimization ideas, suggestions, and strategies.
- We provide checklists, outlines, guides and spreadsheet forms to give you a starting point for implementation
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